Coaching & Organizational Development

About Us

Caroline Sugarman and Aaron Sugarman have more than 30 years of combined coaching and consulting experience and work out of Toronto and New York. 

The WYSIWYG Co. offers Personal & Executive Coaching, plus a range of workshops aimed at building leadership skills, optimizing the productivity and cohesiveness of teams, improving communication and engagement in organizations, and integrating new hires.

Caroline is a Professional Certified Coach (PCC), Kolbe Certified™ Consultant, CQ Certified Facilitator, ESCI Accredited Coach and a highly experienced leader of personal and organizational transformation seminars. She has led workshops to groups with a wide variety of backgrounds, including CEOs and executives, celebrities and entrepreneurs. She is a strong fact-finder, able to quickly cut to the heart of a situation and distill insights into actions and practices.

Aaron is a Professional Certified Coach (PCC) and ESCI Accredited Coach. He has worked with some of the world's leading creative talents in media, marketing and entertainment for thirty years. His coaching focuses on personal and professional development, including emotional intelligence, leadership, transitions and work-life balance, and brings together diverse interests and experiences ranging from creative development and business consulting to his study of Neuroscience, Psychology, Yoga and Zen Buddhism.



“Highly effective.”  Entrepreneur

“The turnaround I led here was done with the active support of a dynamic duo – Caroline & Aaron Sugarman. Their support of my agenda has allowed me to save a charity and double its impact in two years, and I suspect you could get similar benefits.” Executive Director, Social Enterprise

"Thanks for the grease to get my gears moving towards my fullest potential."  CEO

"I never wanted to have a coach—I couldn't possibly fit it into my already overloaded schedule. Then Caroline started working with us. In short order, she saved our business. A year later, I cannot wait for our sessions. Her ability to have us shift perspective, step back, or delve deeper has made what we do fun again. And profitable.”   Business Owner

“Intuitive, reliable and collaborative… fills a desperate need in professional environments.”  Publicity Executive

"WYSIWYG'S coaching turned our business around. They have a unique ability to distinguish strengths and passions and focus on them. They see what we cannot, both opportunities and roadblocks, in a way that unleashes our creativity and helps us craft strategies that work.”  Entrepreneur

"Caroline just glows with an enthusiasm and understanding that makes me feel like--no matter what--I will accomplish something."  Interior Designer

“I am better able to collaborate with people in a way that draws out their best work.”  Marketing Executive

“I don't know anyone better able to respond with such clarity and insight. That's been invaluable.”  University Professor, Educator

“This experience taught me to ask myself, Am I dealing with this issue in the best way that I can? Are there other ways I could approach this person that will achieve a better result?" New Media Executive

"Everyone in our company was working so hard that we were exhausted. WYSIWYG was able to spot the things that had us on a treadmill to nowhere. We're no longer stuck there. We’re moving forward again.”  Actor/Producer

"We spend much of our life building narratives to explain why we can’t be this or that, why we should accept this state or that, why we must self-limit our dreams. Caroline gets beneath decades of history to help you clarify decision points, move to a more fulfilled place in life, and realize your untapped potential.”  COO

"Caroline's gentle and insightful questioning has helped me discover what is most important to me. Under her guidance, I am better able to consciously choose actions that are more aligned with my personal values and that are bringing me pure joy.”  Health Care Practitioner

“Aaron pushed me to engage. More than just talk, it gave me a game plan for dealing with the challenges in my life.”  Sales Executive

 “I learned that, through simple offers, simple requests, things can change radically. Another insight: I don't have to be bound by who I have been, or by what others expect.“  Author


For more, visit Caroline on LinkedIn and Aaron on LinkedIn. Follow The WYSIWYG Co. on Facebook and LinkedIn.

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