What You See Is What You Get
The WYSIWYG Co. is the coaching partnership of Caroline Sugarman and Aaron Sugarman. We are members of the International Coach Federation (ICF), with more than 40 years of combined coaching and consulting experience.
01 / Welcome
Step One: Pause & Reflect
In Ancient Greece, Socrates famously declared that the unexamined life is not worth living. But how do we really get to know ourselves and the people around us when gaining insight isn't as easy as it seems?
Insight comes from exploration, practice, reflection and… keen feedback. By actively concentrating on the moves we've yet to perfect, on correcting what's not working, and on refining our mental models, we counteract the brain's urge to run on automatic.
This is how we shift the way we see the world. And when we do… a new world opens up to us. A world with new possibilities, new actions, new emotions, new outcomes. Things that seemed implausible, or even impossible, become believable and achievable. "Reality" shifts.
02 / Services
Three ways we work
We work with individuals and organizations, through a mix of one-on-one coaching, workshops and group work that builds leadership and communication skills and improves team performance.
- 01
Individual Coaching
Sustainable behavioral change in adults starts with an awareness of a gap between who you are and who you want to be.
- 02
Organizational Development
In the words of organizational development guru Ed Schein, "culture is an organization's primary asset, but it is repeatedly tested."
- 03
Assessments
We use a range of leading assessment tools to boost self-awareness and social awareness, highlight strengths and areas for development, and help track program impact and ROI.
03 / Partnership
Two coaches. Two vantage points.
Caroline is a Professional Certified Coach (PCC), Kolbe Certified™ Consultant, CQ Certified Facilitator, ESCI Accredited Coach and a highly experienced leader of personal and organizational transformation seminars.
Aaron is a Professional Certified Coach (PCC) and ESCI Accredited Coach. He has worked with some of the world's leading creative talents in media, marketing and entertainment for thirty years.
We believe that who we are is as important as what we do.
04 / Quotes
What clients say
The turnaround I led here was done with the active support of a dynamic duo – Caroline & Aaron…
Executive Director Recalibrated my approach to work and how it fit into my life. It's rare to find a coach who has this mix of head and heart, intellect and emotion.
Music Executive I've learned to be more decisive, confident and fair in all facets of my life.
Marketing Executive I feel like you have peered into my soul. Very interesting—and helpful!
HR Executive WYSIWYG helps you to clearly see who you are, what you are capable of, and what is important in life.
Entrepreneur Caroline's coaching turned our business around. She has a unique ability to distinguish strengths and passions and focus on them. She sees what we cannot, both opportunities and roadblocks, in a way that unleashes our creativity and helps us craft strategies that work.
Entrepreneur
09 / Closing
Like what you see?
If you like what you've seen here, drop us a line and let us know how we may be of service.