Coaching & Organizational Development

Conative Assessment & Consultation Package

Conative Assessment & Consultation Package
Develop your strengths with a Kolbe Assessment.

The WYSIWYG Co. is the coaching partnership of Caroline Sugarman and Aaron Sugarman. We are members of the International Coach Federation (ICF), with more than 30 years of combined coaching and consulting experience.

We offer Personal & Executive Coaching, plus a range of workshops aimed at building leadership skills, optimizing the productivity and cohesiveness of teams, improving communication and engagement in organizations, and integrating new hires.

Why should you consider hiring a Coach? Because coaching inspires you to expand your potential and accomplish the things that are important to you.

Coaching helps you achieve your goals. We work with you to create clarity around goals and establish effective actions and practices to generate the results you are looking for.

Coaching bolsters your creativity. We support you in confidently pursuing new ideas and alternative solutions with greater resilience and resourcefulness. We encourage fresh perspectives and provide inspiration through the questions we ask and the actionable goals we create.

Coaching helps you manage change. Coaching is a powerful tool in the face of uncertainty driven by new roles in your personal or work life.

Coaching boosts your productivity and effectiveness. We help inspire you to reach your personal and professional potential by building new or enhanced skills for clear thinking, decision making, communication, interpersonal relationships and leadership.

Coaching helps you thrive. We work with you to assess current needs, opportunities, and challenges. Focus is placed on learning, development and clarity for forward action. Areas of emphasis include achieving a stable work-life balance and maximizing your potential.

Read our Coaching Blog for thought starters and tips.


Caroline Sugarman is a Professional Certified Coach (PCC), Kolbe Certified™ Consultant, CQ Certified Facilitator, ESCI Accredited Coach and a highly experienced leader of personal and organizational transformation seminars. She has led workshops to groups with a wide variety of backgrounds, including CEOs and executives, celebrities and entrepreneurs. She is a strong fact-finder, able to quickly cut to the heart of a situation and distill insights into actions and practices.

Aaron Sugarman is a Professional Certified Coach (PCC) and ESCI Accredited Coach. He has worked with some of the world's leading creative talents in media, marketing and entertainment for thirty years. His coaching focuses on personal and professional development, including emotional intelligence, leadership, transitions and work-life balance, and brings together diverse interests and experiences ranging from creative development and business consulting to his study of Neuroscience, Psychology, Yoga and Zen Buddhism.